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Description
Is this course suitable for you?
Student Type
Am I eligible?
English Requirement
- MUET: Band 3
Select Scholarship
PTPTN Loan Selection
E-Square Waiver
Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
- Economics
- Principles of Management
- Elements of Accounting
- Foundation of Marketing
- Essentials of Business Communication
- Financial Management
- Organizational Behaviour
- Business Statistics
- Entrepreneurship
- Operations Management
- Marketing Planning & Management
- Business Ethics
- Consumer Behaviour
- International Business
- Digital Marketing
- Retail Management
- Sales Management
- Business and Cyber Law
- International Marketing
- Managerial Economics
- Business Research Methods
- Human Resource Management
- 1 elective subject*
- Marketing Research
- Integrated Marketing Communication
- Strategic Management
- Management Information System
- Project / Seminar in Business and Marketing
- Business Analytics
- Industrial Training
- 1 elective subject*
- Year 4 content will be added here
Future Career Prospects
- Marketing Officer / Executive
- Customer Service Executive / Consultant
- Telemarketing Officer
- Public Relations Officer / Executive
- Sales Coordinator
- Advertising Manager
- Brand/Product Manager
- Marketing Specialist
- Marketing Communication Executive
- Demand Planning Executive
- Events Marketing and Planning Executive
- Content Creations Developer
- Creative Marketing Executive
Additional Information
Course : Degree
Language for Teaching: English
Course Start Date: Mar
Course Start Date: Aug
Course Start Date: Oct
Field of Study : Economics and Management
Province/City: Pulau Penang
Annual Course Fees : Below RM 20k
Country: Malaysia
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