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Description
Bachelor of Arts (Honours) in Digital Advertising at Asia Pacific University APU equips you with strong foundations in graphic design, advertising principles, brand strategy, digital and experiential campaigns, social media, media planning, and data-informed marketing communications.
You will progress from client briefs and creative projects into professional agency practice, brand innovation, and advertising media buying; complete a 16-week internship; then advance into integrated marketing communications, persuasive copywriting, digital advertising analytics, individual and team professional projects, research reporting, venture building, exhibition design, and intellectual property fundamentals to prepare for digital marketing and advertising careers.
Bachelor of Arts (Honours) in Digital Advertising | Asia Pacific University APU
Entry Requirements
Select Scholarship
PTPTN Loan Selection
E-Square Waiver
Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Course Structure
- Introduction To Graphic Design
- Principles of Advertising
- Client Brief Concept
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Creative Project
- Project Management
- Digital Illustration
- Fundamentals of Entrepreneurship
- Elective Modules:
- Motion Graphics
- Public Relations
- Common Modules:
- Social Media
- Professional Practice: Client & Agency Management
- Brand Strategy & Application
- Innovation Processes
- Advertising: Media Planning and Purchasing
- Creativity and Innovation
- Visual Culture
- Elective Modules:
- Web Design & Development
- Digital Film Production
- Digital & Experiential Advertising
- Packaging Design
- Internship (16 Weeks)
- Common Modules:
- Integrated Marketing Communications
- Digital Advertising: Individual Professional Project
- Research Project Report
- Venture Building
- Persuasive Copywriting
- Digital Advertising Analytics
- Digital Advertising: Team Professional Project
- Intellectual Property Basics
- Exhibition Design
Future Career Prospects
- Digital Marketing Executive
- Social Media Strategist
- Content Creator
- Copywriter
- SEO/SEM Specialist
- Media Planner
- Brand Manager
- Advertising Account Executive
- Creative Director
Bukit Jalil Living Expenses
Additional Information
Course : Degree
Language for Teaching: English
Course Start Date: Mar
Course Start Date: Jul
Course Start Date: Sept
Course Start Date: Nov
Province/City: Kuala Lumpur
Annual Course Fees : Between RM 20k - 40k
Country: Malaysia
Inquiry
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