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Description
BA (HONS) In Marketing Management at Asia Pacific University APU equips you with practical business leadership, operations, marketing, and strategic management skills for modern organisations.
You will study management fundamentals, innovation, people management, enterprise systems, business research, and strategic decision-making, with internship exposure and project-based learning to prepare for management careers.
BA (HONS) In Marketing Management | Asia Pacific University APU
Entry Requirements
Select Scholarship
PTPTN Loan Selection
E-Square Waiver
Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Course Structure
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
- Common Modules:
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
- Specialised Modules:
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Behavioural Science in Organisation
- Critical Thinking in Management
- Elective Modules (Choose 1):
- Managing Finance OR Financial Management
- Internship (16 weeks)
- Specialised Modules:
- Brand Management
- Building Customer Relationship
- Global Marketing
- Integrated Marketing Communications
- Venture Building
- Digital Strategy and Analytics
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Retail Marketing Management
- Leadership Theory and Practice
- MQA Compulsory Subjects:
- Appreciation of Ethics and Civilisation (M'sian Students)
- Malay Communication Language (Int'l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Future Career Prospects
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Product Manager
- Advertising Executive
- Public Relations Executive
Bukit Jalil Living Expenses
Additional Information
Course : Degree
Language for Teaching: English
Course Start Date: Mar
Course Start Date: Jul
Course Start Date: Sept
Course Start Date: Nov
Province/City: Kuala Lumpur
Annual Course Fees : Between RM 20k - 40k
Country: Malaysia
Inquiry
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