Bachelor of Mass Communication (Honours) in Advertising and Brand Management | Taylor's University
Description
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Entry Requirement
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Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- New Media and Society
- Innovative Media
- Media Writing
- Media Analytics
- Media Law and Ethics
- Advertising Fundamentals
- Strategic Copywriting
- Principles of Marketing
- Brand Management
- Creative Design for Advertising
- Corporate Identity and Branding Design
- Research Methods
- Advertising and Brand Management Collaborative Project
- Media Planning and Analysis
- Research Project
- Internship
Future Career Prospects
- Integrated Marketing Communication Specialist
- Campaign Director
- Branding Specialist
- Brand Developer
- Social Media Specialist/Coordinator
Additional Information
Course : Degree
Language for Teaching: English
Course Start Date: Feb
Course Start Date: Apr
Course Start Date: Sept
Field of Study : News and Communications
Province/City: Kuala Lumpur
Annual Course Fees : Below RM 20k
Country: Malaysia
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