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Bachelor of Mass Communication (Honours) in Advertising and Brand Management | Taylor's University
Description
Bachelor of Mass Communication (Honours) in Advertising and Brand Management — Taylor's University. 3 years, face-to-face, English medium. This programme focuses on advertising strategy and brand-building skills across copywriting, creative design, media planning, campaign execution, and integrated marketing communication. Entry (as per latest course page): UEC — Pass with min. 5Bs including English; A-Level — Min. DD (2 subjects); STPM — CC; Pre-U — Pass with min. CGPA 2.00; ATAR — Min. ATAR 55; other qualifications — contact us. Fees (indicative, local): Tuition RM 120,000; Additional Fees RM 0; Deposit RM 0; Application Fee RM 650 (confirm latest amounts with E-Square). PTPTN below uses 3-year study loan tiers (Maximum / 75% / 50%). International students: select International Student above and contact us for entry and fees.
Select your entry route below to see scholarship options. WhatsApp E-Square for details.
Career directions: integrated marketing communication specialist, campaign director, branding specialist, brand developer, and social media specialist/coordinator.
Bachelor of Mass Communication (Honours) in Advertising and Brand Management | Taylor's University
Am I eligible?
Select one qualification below to see scholarships. International students: contact E-Square for entry requirements and fees.
Notes
- Please refer to the latest university English requirement policy.
- For equivalent qualifications and internal evaluation pathways, contact E-Square for confirmation.
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PTPTN Loan Selection
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Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
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- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
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Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
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As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Programme Structure
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Media Analytics
- New Media and Society
- Media Law & Ethics
- Advertising Fundamentals
- Strategic Copywriting
- Principles of Marketing
- Brand Management
- Creative Design for Advertising
- Corporate Identity and Branding Design
- Research Methods
- Advertising and Brand Management Collaborative Project
- Media Planning and Analysis
- Research Project
- Internship
Future Career Prospects
- Integrated Marketing Communication Specialist
- Campaign Director
- Branding Specialist
- Brand Developer
- Social Media Specialist/Coordinator
Living Expenses (Subang Jaya / Selangor)
Additional Information
Course : Degree
Language for Teaching: English
Course Start Date: Feb
Course Start Date: Apr
Course Start Date: Sept
Field of Study : News and Communications
Province/City: Kuala Lumpur
Annual Course Fees : Below RM 20k
Country: Malaysia
Inquiry
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