Bachelor of Mass Communication (Honours) in Public Relations and Marketing | Taylor's University
Description
Is this course suitable for you?
Student Type
Entry Requirement
Select Scholarship
PTPTN Loan Selection
Exclusive Grab Voucher
Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Media Analytics
- New Media and Society
- Media Law & Ethics
- Public Relations Principles
- Promotional Writing
- Publicity and Media Relations
- Crisis Management
- Organisational Communication
- Introduction to Management
- Principles of Marketing
- Consumer Behaviour
- Relationship Marketing
- Research Methods
- Final Project
- Research Project
- Professional Media Workshop
- Public Relations Consultancy
- Internship
Future Career Prospects
- Brand Manager
- Campaign Director
- Corporate Affairs Manager
- Corporate Communication Manager
- Foreign Affairs Officer
Additional Information
Course : Degree
Language for Teaching: English
Course Start Date: Feb
Course Start Date: Apr
Course Start Date: Sept
Field of Study : News and Communications
Province/City: Kuala Lumpur
Annual Course Fees : Below RM 20k
Country: Malaysia
Inquiry
Video
Download