HDB / shared
Common room (shared flat)
Most budget-friendly; shared kitchen/bath; MRT bus interchange links.
—
—
Subject to location & lease term
6
分享:
详情
Diploma in Business Administration (Digital Marketing) · PSB Academy Singapore
Duration
12 Months
Mode
Physical
Campus
Main
Medium
English
Intake
Jan, Feb, Mar, Apr, May, Jul, Aug, Oct, Nov
Diploma in Business Administration (Digital Marketing) at PSB Academy is a 12-month on-campus diploma delivered in English at the Main campus — build in-demand digital marketing skills with a Dual Certification Advantage: your marketing diploma plus Google Analytics certification.
Study full-time with online and in-person classes, or opt for a 100% online diploma. Advance directly into Year 2 or Year 3 of a bachelor’s degree with university partners or receive module exemptions (subject to university’s approval).
Total indicative fees are S$ 14,850.00 (tuition, application, and student development fees) — MYR equivalents update from a live SGD/MYR rate below.
Why this course & university
Dual Certification Advantage
Achieve both a marketing diploma and a Google Analytics certification to boost your credentials and enhance your marketability.
Flexible Learning Modes
Study full-time with a mix of online and in-person classes, or opt for a 100% online diploma.
Direct Entry to University
Advance directly into Year 2 or 3 of a Bachelor’s Degree with our university partners or receive module exemptions, subject to university’s approval.
Industry-Relevant Skills
Gain in-demand marketing skills that enhance your employability, as businesses of all sizes seek experts to drive their online growth.
Learn from Industry Practitioners
Benefit from the expertise of lecturers who bring industry knowledge into the classroom.
About the Campus
Most of the courses will be at Main campus (Main & Stem Wing); Coventry University (CU) undergraduate programmes will be at Cathay Campus.
Is this course for you?
Is PSB Academy the right fit for your study plan in Singapore?
Check which universities and courses best meet your needs, and find the most suitable study path for you.
Free Pre-assessment of Admission Requirements
Based on your preferences, select the most suitable universities and courses
Consult Now →
Compare Course Options
Analyze course tuition fees, scholarships, university rankings, etc., to find the optimal solution
Filter Now →
Entry Requirements
Tap your qualification type — we’ll align guidance on entry and study grants. Each pathway lists the academic threshold; English routes are in the next section.
UEC
Completed Unified Examination Certificate (UEC) with minimum Grade B in 3 subjects and Grade C in 2 subjects. Or completed Senior Middle School 3 (average 55%) in best 5 subjects, excluding English.
A-Level
Completed GCE ‘A’ Level (with minimum 2 subjects at H2 level), or equivalent.
STPM
Completed Sijil Tinggi Persekolahan Malaysia (STPM) with minimum Grade C in 2 subjects, or equivalent.
Other Qualification
Contact Us
English Language Requirements
GCE O-Level English
Grade 1 to 6.
IELTS
Score of 5.5.
PSB Certificate in English Proficiency
PSB Academy’s Certificate in English Proficiency Level 5.
PSB English Proficiency Test
PSB Academy English Proficiency Test.
Equivalent
An equivalent English language qualification.
Study grants
Choose the programme tier that best matches what you plan to study — amounts are indicative study grants in S$. Final eligibility follows PSB Academy approval.
Tell us your programme and results — we’ll help you check grant eligibility against your selected tier.
Fee estimate (SGD → RM)
Core fees are shown in Singapore dollars (SGD) as used in your offer planning. Ringgit (MYR) equivalents update from a live SGD/MYR rate for Malaysian families comparing budgets. Figures are illustrative for planning — confirm the exact schedule on your PSB offer. Plan for possible year-on-year fee reviews.
Tuition fee
—≈ RM —
Application Fee
—≈ RM —
Student Development and Administration Fee
—≈ RM —
Study grant (deduction)
—
Indicative total (before study grant)
Tuition and related fees follow PSB Academy’s official schedule for your intake and may change annually. Study grant amounts in S$ are indicative — final awards depend on approval. MYR equivalents use the live rate above and are not a payment quote in MYR.
Why Apply Through E-Square?
Apply via E-Square
- Clear roadmap — fewer surprises on deadlines and paperwork
- No extra application service fees
- Hands-on help from first enquiry through submission and follow-up
- Pointers on study grants, accommodation, and visas
i
Self-apply
- You research policies, forms, and cut-offs alone
- You prepare, check, and submit everything yourself
- You chase the university for updates and replies
- You sort study grants, housing, and visas solo
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Programme Structure
Academic Reading and Writing 2
- There has been a need to continually improve the English quality of our students and provide them constant support at their Diploma levels. The module is designed for students to work intensively on their reading and writing skills. This is a more intensive module that improves students reading and writing skills, as these are the keys to understanding their subjects and effectively engage in class activities. These classes will address a variety of key demands of writing and reading assignments on their courses, focusing on both academic and language skills and the ability to write. The module will be delivered in a blended-learning environment, where students will have the opportunity to experiment and learn via both online and face-to-face lessons.
Business Decision Making
- This is an introductory module on qualitative and quantitative methods which contribute to effective business decision-making processes. The module develops students’ ability to incorporate statistical thinking and to take account of variation in the real-world during processes of establishing project initiatives, defining objectives, data collection, data presentation, data analyses, reporting and decision making.
Macroeconomics
- The module introduces students to relevant macroeconomic concepts and principles. Macroeconomic models will be used to help students recognise the interdependence of important components of a macro economy. At the end of the module, students will be able to analyse and report the causes and consequences of economic growth, inflation and unemployment, and formulate appropriate macroeconomic policies to stabilise the economy.
Management
- The module is designed to develop students’ understanding of key management theories, concepts and issues affecting managers. Students will learn what is management, the value of studying management and key functions of a manager. The four key management functions – planning, organising, leading and controlling – are discussed in detail to provide students an overview of the activities performed by a typical manager. By studying management, students would gain insights into the way managers behave, how organisations function, and what concepts one could adopt and adapt to be an effective manager in practice.
Marketing
- The module aims to provide a comprehensive overview of the 4Ps of the marketing mix and marketing tools that are commonly used to increase customer satisfaction and shareholders value. Students will have the opportunity to apply and reiterate the concepts learnt by means of a group project. Throughout the module, students will be encouraged to relate the subject contents to the marketing efforts that are put in place by real-life firms, thus creating the opportunity to appreciate how concepts are put into practice.
Principles of Accounting
- The module provides a comprehensive overview of the fundamental principles of financial accounting and management accounting. It takes students through the entire process of accounting that includes recording, classifying and summarising accounting information into reports for decision making. It also introduces students to the double-entry system, the need for adjusting entries, the use of special accounts, and the preparation of financial statements. The module also includes budget preparation and management accounting techniques for business decision making. Students are also introduced to current issues such as ethical practices and social responsibility.
Digital Marketing Strategy
- Digital Marketing Strategy introduces the world of digital marketing to students. The comprehensive module starts with the “why” of digital marketing before engaging students to examine deeper issues such as the “what” and “how” of digital marketing. Students will explore e-commerce and marketplace strategies for an omni-channel business. Most importantly, students will learn key online acquisition tools such as paid search advertising, email marketing, display advertising and search engine optimisation (SEO). The module will wrap up with the concept of integrated marketing where digital marketing plays a key role.
Digital Engagement and Loyalty
- The module introduces the concept of content and social media marketing to build customer engagement, encourage brand advocacy and loyalty. Students will learn the concepts of content marketing and develop a content marketing strategy from scratch. This module also teaches students the basics of social media marketing, and the use of mainstream social media platforms such as Facebook, Instagram, YouTube and LinkedIn to generate leads, create engagement and buzz. Students will also learn how to manage an influencer community, and how to respond to a social media crisis and attack on brand reputation.
Digital Analytics
- The module introduces the digital measurement framework and model, as well as the basic set up and configuration of the Google Analytics tool. Students will learn how to set up analytics configuration and derive data and insights to improve digital marketing return on investment (ROI). The module prepares students for the official Google Analytics certification examination.
Future Career Prospects
Main Directions
- Business Development & Consultancy
- Business Operations
- Digital Marketing & E-commerce
- Entrepreneurship
- Management
- Public Relations & Corporate Communications
Estimated application deadline
Illustrative windows only — PSB Academy sets final closing dates per intake and programme. Treat these as general planning hints, not guaranteed cut-offs.
Rolling / multi-intake
Usually submit 6–10 weeks before class start
Popular intakes can fill earlier — confirm with us.
International students
Allow extra time for IPA / visa and arrival housing
We map documents to ICA timelines during counselling.
Official source: Deadlines and exceptions are published by PSB Academy and may change each year. Always verify intake-specific dates on the official application channel before you commit.
Singapore monthly living expenses
Estimates for studying in Singapore: figures are in Singapore dollars (SGD) first, with Ringgit (MYR) from the same live SGD → MYR rate as the fee section. Ranges below are framed as a modest monthly budget with total outgoings up to about S$1,500 (shared room, hawker / groceries, public transport, SIM, and personal spend) — your actual costs may be lower or higher.
Live rate (same as Fee estimate): 1 SGD = — MYR
Accommodation / month
—
≈ RM —
Food & groceries
—
≈ RM —
Public transport (MRT / bus)
—
≈ RM —
Mobile (SIM only)
—
≈ RM —
Personal & misc.
—
≈ RM —
Total (monthly, incl. rent, ≤ S$1,500)
—
≈ RM —
Application
How to Apply
Planning Diploma in Business Administration (Digital Marketing) at PSB Academy Singapore is easier with a clear timeline and checklist. Our consultants help you align documents and deadlines with PSB’s intake cycles.
Apply with Expert Guidance
Once your budget pathway and entry route are clear, we guide you through each submission step — from academic proofs to study-grant checks.
Get started now- Application timelineWe map milestones to your intake so documents go in before internal cut-offs.
- Documents & reviewWe checklist transcripts, IDs, English proofs, and programme-specific items — then sanity-check before upload.
- End-to-end supportForms, fee awareness, submission tracking, and study-grant pointers — from first enquiry to follow-up with PSB Academy where needed.
FAQ
- When should I start?
- Aim to reach out at least 2–3 months before your target intake so English tests, transcripts, and study grants can be lined up.
- Do I apply through PSB or a partner university?
- You apply to PSB Academy for the certificate; partner-university degrees (e.g. Coventry, Hertfordshire) are separate application stages when you progress.
- Is counselling really free?
- Yes — E-Square’s advisory for this pathway is free; course fees are billed by PSB Academy according to your offer.
Note: Student advisory through E-Square is free. Contact us early — ideally three months ahead of the deadline — so your timeline stays relaxed.
E-Square
Study advisory · PSB Academy Singapore
For students
Free Pre-Assessment
Quick WhatsApp chat · No payment · No obligation
Tell us your academic background and goals — we’ll help you check fit for PSB Academy · Diploma in Business Administration (Digital Marketing), timeline, English pathway, and study grant options.
- Entry pathway & documents checklist
- Study grant pointers matched to your programme
- Next steps you can act on this week
Shown when you scroll to the bottom · Typical reply within office hours · Close anytime
更多信息
课程: Diploma
授课语言: English
开课: Jan
开课: Jul
开课: Apr
开课: Feb
开课: Mar
开课: May
开课: Aug
开课: Oct
开课: Nov
课程领域: Economics and Management
省份/城市: Singapore
年度学费: Above RM 40k
国家: Singapore
咨询
视频
抱歉，暂时没有相关视频上传。
下载
抱歉，暂时没有相关产品文件。
查看更多
Diploma
Diploma in Business Analytics | PSB Academy - Entry Requirements, Scholarships, Fees & Programme Structure
Diploma in Business Administration (Accounting and Finance) | PSB Academy
Diploma in Business Studies (e-learning) | PSB Academy - Entry Requirements, Scholarships, Fees & Programme Structure
Diploma in Mechanical Engineering Technology | PSB Academy - Entry Requirements, Scholarships, Fees & Programme Structure