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Bachelor of Marketing is a 3-year undergraduate programme offered by Multimedia University (MMU) to develop professionals in marketing strategy, digital marketing and brand management.
The curriculum covers fundamentals of marketing, strategic marketing, digital marketing, consumer behaviour, brand management, integrated marketing communications and more. Students will learn market analysis, marketing research and communication skills, and complete industrial training for hands-on experience.
Graduates can pursue roles such as marketing manager, digital strategist, brand manager, content marketer, SEO specialist and more, suitable for students who want to build a career in business and creativity.
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Entry Requirements
Select Scholarship
PTPTN Loan Selection
E-Square Waiver
Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Course Structure
- Accounting for Decision Making
- Business Law
- Principles of Finance
- Fundamentals of Marketing
- Managerial Statistics
- Management
- English for Business Communication
- Business & Society
- Fundamentals of Economics
- Web Design
- Elective 1
- Character Building
- Fundamentals of Digital Competence with Basic Programming
- Sustainable Society
- U3
- Management Information System
- Organizational Behaviour
- Human Resource Management
- Entrepreneurship
- Business Analytics
- Mobile App Design & Development
- Strategic Marketing
- Multimedia Applications for Strategic Communication
- Digital Marketing
- Innovative Product Marketing
- Elective 2
- Elective 3
- Elective 4
- U1
- U2
- U4
- Strategic Management
- Digital Transformation Technologies
- Sales & Professional Business Marketing
- Marketing Research
- Consumer Behaviour
- Brand Management
- Service Marketing
- Global Marketing
- Integrated Marketing Communications
- Industrial Training
- U1
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons).
- Theory of Inventive Problem Solving
- Leadership
- Relationship Marketing
- Digital Media in Business
- Event Marketing
*Open electives (subjects from other faculties) are also offered for students to consider.
- U1
Local: Philosophy and Current Issues, Appreciation of Ethics and Civilizations
International: Bahasa Melayu Komunikasi 2 - U2
International: Integrity and Leadership - U3
Local: Bahasa Kebangsaan A (compulsory for local students who did not obtain credit in BM at SPM Level) OR LMPU32X3 (Any other courses in U2 category)
International: Any other courses in the U2 category except Bahasa Kebangsaan A* - Integrity and Leadership
- U4
LMPU34xx
Future Career Prospects
- Marketing Manager
- Marketing Executive
- Social Media creator/administrator
- SEO executive/specialist
- Marketing analyst
- Content marketer
- Digital strategist
- Product Specialist/Executive
- Brand Manager
- Public Relations Executive
- Corporate Communications Executive
Cyberjaya Living Cost
更多信息
课程: 本科
授课语言: 英文
开课: 四月
开课: 八月
开课: 十月
课程领域: 经济与管理
省份/城市: 吉隆坡
年度学费: 低于2万 马币
国家: 马来西亚
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