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Bachelor of Business (Marketing) | Swinburne University of Technology
The Bachelor of Business (Marketing) at Swinburne University of Technology develops practical competencies in marketing strategy, consumer behavior, digital engagement, branding, and market analytics.
The programme combines business foundations with marketing-focused discipline knowledge to prepare graduates for roles in digital marketing, brand communication, campaign planning, and customer-driven growth functions.
Is this course for you?
Entry Requirement
Select Scholarship
PTPTN
Esquare waiver
Tuition Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
Programme Structure
- Financial Information for Decision Making
- Creative Mindset and Entrepreneurship
- Contemporary Management Principles
- Marketing and the Consumer Experience
- Economics for Business Decision Making
- Business Digitalisation
- Sustainable Business Practice
- Business Consulting Project
- Marketing Research and Analytics
- Integrated Marketing Communication
- Marketing and Innovation
- Frontiers in Digital Marketing
- Consumer Behaviour
- Marketing Insights
- Marketing Strategy and Planning
- Business for Sustainability, Social Change and Impact
Future Career Prospect
- Digital Marketing Executive
- Social Media Executive
- Content Marketing Executive
- SEO / SEM Executive
- Brand Executive
Kuching Living Expenses
更多信息
课程: Degree
授课语言: English
开课: Mar
开课: Sept
课程领域: Economics and Management
课程领域: News and Communications
省份/城市: Sarawak
年度学费: Between RM 20k - 40k
国家: Malaysia
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