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Bachelor (Hons) Fashion Marketing | First City University College
The Bachelor (Hons) Fashion Marketing at First City University College develops strong competencies in fashion branding, consumer behaviour, visual communication, retail strategy, merchandising, and digital fashion marketing.
The curriculum combines fashion communication, marketing and branding modules, merchandising and buying knowledge, visual production skills, and industrial training to prepare graduates for careers across fashion marketing, retail management, branding, and fashion business sectors.
Is this course for you?
Entry Requirement
Select Scholarship
PTPTN
Esquare waiver
Tuition Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Programme Structure
- Fashion Communication
- Design and Illustration
- Fashion Through Time
- Desktop Publishing
- Communication Writing Skills
- Visual Communication
- Fashion Marketing and Branding
- Fashion Consumer Behaviour
- Mobile App Design
- Communication Presentation Skills
- Fashion Marketing
- Contemporary Design Influence
- Textile Studies
- Globalisation and E-Marketing
- Elective (select ONE): Principles of Financial Accounting / Pattern Construction 1
- Fashion Coordination and Branding
- Fashion Entrepreneur
- Visual Merchandising
- Fashion Photography
- Elective (select ONE): Principles of Economics / Pattern Construction 2
- Final Major Project 1
- Research Methodology
- Retail Marketing and Management
- Merchandising and Buying
- Final Major Project 2
- Independent Study Dissertation
- Portfolio Development
- Industrial Training
Future Career Prospect
- Fashion Marketing Manager
- Fashion Content Creator
- Fashion Events Manager
- Fashion Illustrator
- Fashion Communication Manager
- Fashion Publisher
- Fashion Designer
- Public Relations Manager
- Fashion Retailer
- Fashion Buyer
- Fashion Production Manager
- Fashion Entrepreneur
Petaling Jaya Living Expenses
更多信息
课程: Degree
授课语言: English
开课: Jan
开课: May
开课: Sept
课程领域: Economics and Management
省份/城市: Selangor
年度学费: Above RM 40k
国家: Malaysia
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