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Bachelor (Hons) Marketing | First City University College
The Bachelor (Hons) Marketing at First City University College develops strong competencies in strategic marketing, customer relationship management, service and retail marketing, and data-informed campaign planning.
The curriculum combines business fundamentals with advanced marketing modules, communication strategy, research, and industry exposure to prepare graduates for careers in marketing, sales, customer relations, advertising, and media-facing business roles.
Is this course for you?
Entry Requirement
Select Scholarship
PTPTN
Esquare waiver
Tuition Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Programme Structure
- Economics
- Principles of Accounting
- Business Mathematics
- Business English
- Business Statistics
- Principles of Management
- Financial Accounting 1
- Principles of Finance
- Principles of Marketing
- Business Law
- Entrepreneurship and Enterprise Management
- Management Information System
- Business Project Management
- International Business
- Marketing Management
- Business Research Methods
- Social Media Marketing
- Customer Relationship Management
- Marketing Communications
- Service Management
- Strategic Management
- Supply Chain Management
- Marketing Research
- Elective 1 (select ONE): Business to Business Marketing / Consumer Behaviour
- Elective 2 (select ONE): Marketing Consultancy / Product Management
- Undergraduate Project
- Global Cross-Cultural Management
- Ethics in Business
- Retail Management
- Elective 3 (select ONE): Risk Management / Organisational Development Management
- Industrial Training
Future Career Prospect
- Marketing
- Sales and Services
- Customer Relationship
- Retail
- Advertising
- Media Relations
- Public Relation
Petaling Jaya Living Expenses
更多信息
课程: Degree
授课语言: English
开课: Jan
开课: May
开课: Sept
课程领域: Economics and Management
省份/城市: Selangor
年度学费: Above RM 40k
国家: Malaysia
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