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Bachelor of Business (Honours) Marketing | INTI International University
The Bachelor of Business (Honours) Marketing at INTI International University, Nilai, combines a rigorous business core—analytics, accounting, finance, operations, people, and strategy—with insight into customers, brands, channels, and evidence-based marketing decisions in competitive markets.
Across three years you will complete common core modules including case analysis, then specialise in consumer behaviour, research, integrated communications, global marketing, services, innovation, and sales management—supported by MPU breadth—preparing you for marketing, sales, agency, and product-facing roles across industries.
Is this course for you?
Entry Requirement
Select Scholarship
PTPTN
Esquare waiver
Tuition Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Programme Structure
- Analytics for Business
- Business Accounting
- Business Communication
- Business Ethics
- Case Analysis
- Economic Principles and Issues
- Entrepreneurship
- Financial Management
- Human Resource Issues and Strategies
- Information Management
- International Business
- Marketing Principles
- Operations Management
- Organisational Behaviour Management
- Strategic Management
- Consumer Behaviour
- Global Marketing
- Integrated Marketing Communication
- Marketing and Sales Management
- Marketing Research
- New Product and Innovation Management
- Service Marketing
Compulsory
- Appreciation of Ethics and Civilisations (Local Students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Co-curriculum
- Bahasa Kebangsaan A*
Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills
Future Career Prospect
- Marketing Personnel
- Sales Personnel
- Advertising Personnel
- Product Manager
- Banker
- Marketing Consultant
Nilai Living Expenses
更多信息
课程: Degree
授课语言: English
开课: Aug
开课: Jan
开课: May
课程领域: Economics and Management
省份/城市: Negeri Sembilan
年度学费: Above RM 40k
国家: Malaysia
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